ENTJs are known for their strong personal values and their ability to navigate conflicts between their values and industry standards or norms. Here is a detailed description of how they do it:

1. Self-reflection: ENTJs start by reflecting on their personal values and understanding what is truly important to them. They take the time to identify their core principles and beliefs, which serve as a foundation for their decision-making process.

2. Research and analysis: ENTJs gather information about the industry standards or norms that conflict with their personal values. They study the reasons behind these standards and the potential consequences of going against them. This helps them make informed decisions and understand the potential impact of their actions.

3. Critical thinking: ENTJs use their strong analytical skills to critically evaluate the industry standards or norms in question. They question the underlying assumptions and biases that may be present and consider alternative perspectives. This allows them to assess the validity and relevance of these standards in relation to their personal values.

4. Strategic planning: ENTJs are known for their strategic mindset. They develop a plan to navigate the conflict between their personal values and industry standards. This plan may involve finding compromises, seeking alternative solutions, or even challenging and changing the existing norms.

5. Effective communication: ENTJs are skilled communicators and use their assertiveness to express their concerns and perspectives. They engage in open and honest discussions with relevant stakeholders, such as colleagues, superiors, or industry professionals. By clearly articulating their values and reasoning, they aim to influence others and create a dialogue that can lead to a resolution.

6. Building alliances: ENTJs understand the power of collaboration and building alliances. They seek like-minded individuals who share their values or have similar concerns about the industry standards. By forming alliances, they can collectively challenge the norms and work towards creating change.

7. Leading by example: ENTJs lead by example and demonstrate their personal values through their actions. They strive to be role models and inspire others to question and challenge the existing standards. By consistently aligning their behavior with their values, they can influence others and create a positive impact on the industry.

8. Adaptation and flexibility: While ENTJs are firm in their values, they also recognize the need for adaptation and flexibility. They understand that not all conflicts can be resolved immediately or completely. In some cases, they may need to compromise or find alternative ways to live their values without completely going against the industry standards.

Overall, ENTJs navigate conflicts between their personal values and industry standards by combining self-reflection, research, critical thinking, strategic planning, effective communication, building alliances, leading by example, and adapting when necessary. They aim to create a positive impact on their industry while staying true to their core values.